How I Support Early-Stage Teams
Different teams need different levels of support. These are the three ways I typically partner with teams as they move from early traction to a repeatable sales motion.
Sales Motion and Systems Sprint:
A focused engagement to bring structure and clarity to early sales.
Who this is for
Founders running sales themselves and feeling stretched or reactive
Teams with early traction but no clear sales motion yet
Companies preparing to hire their first sales rep and want to get the foundation right
What we do together
Clarify your ideal customer profile and buying context
Shape a clear sales narrative that resonates with real buyer behavior
Design your end-to-end sales motion, from discovery to close
Put simple systems in place for pipeline tracking, deal review, and learning
What changes by the end
A clearly defined sales motion your team can actually run
Confidence in who you are selling to and why they buy
Repeatable discovery and deal flow, not one-off wins
A foundation that supports hiring, scaling, or fundraising
Fractional Sales Leader Retainer:
Ongoing partnership to run, refine, and evolve your sales motion as the business grows.
Who this is for
Founders whose growth has outpaced their ad hoc sales execution
Teams with early reps who need leadership, coaching, and structure
Companies that are not ready for a full-time VP of Sales, but need senior guidance
What we do together
Operate your sales motion week to week alongside you
Coach founders and reps on discovery, deals, and decision-making
Improve pipeline quality, forecasting, and execution discipline
Translate what is working into systems the team can scale
What changes by the end
A sales function that runs with clarity instead of constant intervention
Better deals, cleaner pipelines, and more predictable outcomes
A team that knows how to sell, not just what to sell
A clear path toward hiring your first full-time sales leader
Targeted GTM Projects:
Targeted work to resolve a specific sales or go-to-market problem that is blocking progress.
Who this is for
Teams stuck on a specific sales or GTM challenge
Founders who know what is broken but need help fixing it properly
Companies navigating a transition, launch, or inflection point
What we do together
Diagnose the root cause, not just the symptoms
Focus on one high-impact area such as messaging, discovery, outbound, or pipeline
Design and implement a practical solution your team can own
Pressure-test decisions against real buyer behavior and data
What changes by the end
A clear solution to a previously ambiguous problem
Alignment across founders, sales, and product
Forward momentum without introducing unnecessary complexity
Confidence in the direction you are taking
Let’s Talk
I’d love to understand where your team is today and what kind of support would drive the most impact.